The Vegan Option: The Pledge
Welcome to the first edition of "The Vegan Option", the show that finds a world of minds more interesting than a world of things.
We're starting at the beginning, when people first try the vegan option. I follow a gay couple and a young mother â and the volunteers who support them to go vegan for a month.
Why do people go vegan? What makes them stay vegan when they make the commitment? And what does that mean? London Vegan campaigns have shared their data on over a hundred participants over the last three years, and I'll be applying my scientific expertise as a lecturer in comparative psychology to answer those questions.
We're Ian McDonald and Diana Fleischman - and this is The Vegan Option.